The other day I came across yet another sensationalistic article pitting PPC against SEO.
The article, and particularly the comment section, was chock full o’ SEO experts bashing PPC as expensive, complicated and ineffective. And PPC experts bashing SEO as expensive, complicated and ineffective.
It’s garbage – on both sides.
Why? Well, to get to the heart of why I’m gonna use a quote from Woody Allen…
“Bisexuality immediately doubles your chances for a date on Saturday night.”
Listen, I’m certainly not qualified to dispense dating advice here. But I think I’m certainly well qualified to give out marketing advice – especially when it comes to SEO and PPC. So, here goes…
SEO vs PPC is NOT an either / or choice. And, for many businesses, if you’re doing one and then add the other, you immediately increase your chances of getting qualified prospects to your website.
There’s a misconception out there that if you have high organic rankings, you don’t need PPC. Or, conversely, if you’re killing it with PPC, you don’t need SEO.
The issue with this thinking is that the results you get with one doesn’t erode the results you can get with the other. The reality is you’re reaching DIFFERENT prospects with each.
And studies have found if you have top organic rankings and add PPC to the mix, you’ll get a lot MORE LEADS that you wouldn’t have gotten from just your organic rankings alone.
Now, unlike what Allen says about bisexuality, doing SEO and PPC probably won’t DOUBLE your pool of prospects, but still, doing both will drive more prospects to your site than just doing one or the other.
SEO vs PPC is the WRONG question.
The right question is… can you do both SEO and PPC profitably? Cuz if so, by just sticking with one and ignoring the other, you’re missing out on revenue that could be yours and you’re giving your competitors a bigger opening to steal prospects away from you.
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