Blog

Thought pieces on marketing, conversion and copywriting from Adam Kreitman.

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• The Difference Between a $6K and a $25M Pay Day

  Jay Abraham's story of a great copywriter who made $6K and a strategist who made $25M shows why strategy beats tactics.

• This Is Why Your Marketing Should Stink

  The odorless durian was a bust, and soulless marketing is too, so take a stand, have a unique voice and create more of a stink.

• The #1 Conversion Killer For Service Businesses

  The #1 conversion killer for service businesses is how they handle inbound leads, especially phone calls, and how to fix it.

• Boy Did This Talk Hit a Nerve!

  The question that changes how you run a business: what system, if created or improved upon, would have prevented this problem in the first place?

• The Surprising Reason There Ain't No Basements in Oklahoma

  Why just 3% of Oklahoma homes have basements, and what it shows about how your prospects make decisions: they follow the crowd, so add more proof.

• Is This Syndrome Sinking Your Sales?

  Before you give up on a marketing channel that "didn't work," make sure it got a fair shake and wasn't a campaign doomed from the start.

• Abe Lincoln's Key to Marketing Success

  When it comes to marketing, research is your axe: how to mine Amazon reviews and other sites for the needs, emotions and words of your buyers.

• Why This Company Should Avoid AdWords

  A cautionary tale about an insect repellent company where the ad math just doesn't add up, and how lifetime customer value changes the numbers.

• Why You Don't Really Want To Rank on Page 1 of Google

  Everybody says they want to rank on Page 1 of Google, but what most businesses are really after is more leads, more qualified prospects and more sales.

• The Sherlock Holmes Secret To Unraveling This Marketing Mystery

  How Claude Hopkins took Schlitz from #5 to #1 by telling a "commonplace" story no other brewer told, and how to find the one in your business.

• The 5 Essential Elements Of a Money Making Website

  Most websites don't have a traffic problem, they have a conversion problem, and these 5 elements fix it: problem, promise, proof, offer and action.

• How To Avoid Getting Ripped Off By German Billionaires

  A German billionaire got rich cloning websites; here's how to build a business and a USP your competitors can't copy.

• The Misguided Belief That Torpedoes Most Websites

  Most business owners think they have a traffic problem when the real problem is conversions, plus a 5 step plan for boosting conversion rates.

All posts

• The Coming Facebook Snowflake Apocalypse 2018
• The Difference Between Success and Failure in AdWords 2015
• 7 Lessons From the 10,000 Pushup Challenge 2015
• Are You Trapped In This Imaginary Cage? 2015
• Lesson From My ONE Day of Medical School 2015
• Even Many Successful Business Owners Don't Understand These 2 Key Concepts 2015
• PPC, SEO and Bisexuality 2015
• These Numbers Don't Lie 2014
• A Poem For My Daughter (And All Entrepreneurs) 2014
• Without This One Thing, Nobody Buys 2014
• Why Top Online Marketers Are Changing Their Business Model 2014
• $300 Flip Flops & The Philosophy of Money 2013
• Living in the Moment 2013
• Marketing Lesson From Buttwipes (No Joke, Literally… Buttwipes!) 2013
• The Simple Guide to Creating a Killer Landing Page 2013
• The Important Thing You're Forgetting to Sell On Your Website 2013
• Turning 40 and Swimming With Sharks (Literally!) 2013
• The True Bullseye of Marketing 2013
• The Paralyzing Fear Your Prospects All Share 2013
• Lessons From 7 SPAM Email Subject Lines 2013
• Good Marketing Idea From This Cover Letter? 2013
• Bad Advice From a Mentor? 2013
• Reeling 'Em In Aboard The "Poverty Sucks" 2013
• The Big Problem With Networking 2012
• What Should You Budget For Marketing? 2012
• How To Tell a Compelling Story in One Sentence 2012
• Why Free Traffic Ain't Free 2012
• This Guarantee Will Increase Your Business…Guaranteed! 2012
• Great Marketing Lesson From the Back of a Van 2012
• Using The Howard Stern Effect in Your Marketing 2012
• How This Voice Mail Message Could Change Your Fortunes 2012
• A Totally Foreign Way Of Getting More Leads From Your AdWords Campaign 2012
• The British Cyclists' Secret To Boosting Sales 2012
• Is Outsourcing Just For Big Companies? 2012
• Do You Have the Marketing Cajones To Pull This Off? 2012
• Are You Focused on the Most Important Metric in PPC? 2012
• Why You Shouldn't Market on Pinterest 2012
• Which of These Ads Would You Click On? 2012