Want to run video ads on Facebook?
It’s a feature that Facebook makes directly available only to advertisers with big budgets…like spending 5 figures per month kind of big budgets.
That’s out of the question for most small business owners. If you’re on a tight budget, however, there’s a little known ninja trick you can use to run video ads on Facebook without breaking the bank.
This trick was brought to my attention by Jordan Wyatt over at Lantern Creek Productions, a video company in St Louis.
He made a video (below) which details exactly how you can set up video ads on Facebook.
It basically comes down to this:
- Upload a video to your Facebook page
- Give it a good title (the title will become the headline of your ad)
- In the FB advertising interface, choose the option that lets you promote a specific post and select the post that contains the video
- Activate your campaign and you’ve got a video ad!
Before I share the video, there’s a key point to understand…
Jordan shared the data from his video ad campaign with me and, as expected, the clickthrough rates (CTRs) for the video ads were pretty good for a Facebook campaign. Video ads are a great way to stand out from all the other things competing for a user’s attention on Facebook.
Keep in mind, however, these video ads don’t take people to a landing page. They just take them to the post with the video. That means you have to embed your call-to-action in your video/post.
Ultimately your advertising is about generating leads and sales, not CTRs. So, without having a landing page to place an opt-in form on, whitepaper download, etc., it’s your video’s job to let people know exactly what action you want them to take and why they should take it.
Okay, with that said, enjoy the video…