The Simple, Yet Effective LinkedIn + Email Lead Gen Program
There’s a great expression that’s uber-relevant to the LinkedIn Lead Gen program we run for clients…
“The best way to sell a horse is to put out a sign that says “Horse For Sale”.
The lesson to take away from the expression is this…
… a lot of times we make marketing and selling WAY too complicated.
We talk about building funnels, split-testing, marketing automation, email autoresponders, etc. to sell our products or services.
Now, don’t get me wrong here, I loves me a good sales/marketing funnel, split-testing and all that jazz as much as the next marketing nerd.
BUT… sometimes it’s overkill!
Sometimes we take what should be a simple process and overthink things.
Sometimes all it takes is to let the right people know what we have for sale, in a compelling, straight-forward manner… and that’s enough.
That’s what I love about the LinkedIn/email program we run for clients.
We identify your ideal prospects. Craft a simple series of emails to those prospects. And all you have to do is respond to an Inbox full of leads.
No landing pages. No paid ads. Nothing fancy at all.
Just a simple, get to the point system that works.
If you’d like to learn more about this system (particularly if you’re in a B2B market), just fill out the form below, tell us a bit about your biz and we’ll get you the info you need.