Every now and then some content comes across my desk (actually, computer screen) that’s so powerful and so stirring and so damn good…that it’s just too good not to share.
That happened earlier this week. Here’s the headline…
How a 26-year-old Copywriter Humiliated the Most Powerful Man in the World…Took Down an Entire European County…and Brought the World’s Most Elite Royal Families to Their Knees
How could you not want to read that?
It’s the headline of a special report written by my friend Lewis Bassett. I met Lewis at a marketing seminar last year and we’ve been in a high level marketing mastermind group together since then.
Though his background is in IT, Lewis made the transition into the world of marketing and is wise well beyond his years. His focus (wisely, I believe) is on copywriting. He is a truly talented writer and his skills have recently risen to yet another level thanks, in part, to him being mentored by an A list copywriter.
His mentor recently gave Lewis an interesting assignment…write a sales letter selling the mentor on one of Lewis’ hobbies/interests.
Not one to shy away from a challenge, Lewis chose:
Ancient Roman Literature
Yeah. You try to find a topic that would put more people to sleep than that!
But what resulted is one of the best pieces of copy I’ve read in a long time. Not only is it a compelling story that will get your emotions firing, but it contains timeless lessons that anyone who has to persuade others would do well to follow.
You can read this incredible tale here.