Words That Click Named One of St Louis’ Best Marketing Firms

by Adam Kreitman

For the second year in a row, we’re honored to have been named on of the “Best Marketing Firms” in St Louis by St Louis Small Business Monthly.

As was the case last year, the best part of it all is the incredible feedback we got from the clients who nominated us. Here are some nominations that they were kind enough to share with me:

“I nominate Words That Click, for Best Marketing Firm. Having owned and operated eyewear boutiques for over 4 decades, the return on marketing investment with Words That Click has far exceeded the return on ad dollars spent using traditional avenues with other firms. Their attention to detail and constant follow-up is unmatched and they are truly concerned about the positive direction their client’s companies travel.”

“In the “wild west” of internet marketing,  it’s refreshing to work with people who bring honesty and integrity to their work.  Words That Click goes out of their way to help their clients and ensure their best interests are at heart. “

“I would like to nominate Words That Click (Adam Kreitman) for Best Marketing Firm. Words That Click manages our online advertising campaigns. Their efforts have been instrumental in helping us double our business over the last year. Over the last year, despite having a 4 to 5 year old “mature” campaign, their refinement of our campaign has helped increase conversion rates by 30% and decrease cost per lead proportionally. The resulting lower cost-per-lead and increased lead flow has allowed us to more confidently enter major new markets and reach profitability in them faster. I believe Words That Click differentiates itself from the many other marketing firms with whom we have worked in a couple specific ways:

Data Analytics: Adam is a creative data-hound (one of the few in the marketing world). Adam pushes us hard to test every single change we make. At his urging, we measure everything and our iterative testing methodology that he advocated has been instrumental in substantially increasing lead flow. Adam scours all ad metrics and uses a data-driven approach. Every change we make now is backed by statistically significant historical data that supports the change in ad copy or product positioning.

Creative Data-Driven Copywriting: Adam scours our advertising data across thousands of advertisements and tens of thousands of keywords and identifies data-driven hypotheses that he uses to inspire the ad copy he writes. Again, this approach is substantially more effective than the approach taken by the vast majority of marketing firms and has led to consistent improvements across all ad metrics (click-through-rates, conversion rates, cost-per-lead, cost-per-sale, etc).

Responsiveness: Despite having a flourishing business and significantly increasing the number of clients he has over the last few years, Adam is just as responsive as he was 2.5 years ago when we started working together. He has done what no other marketing firms can do – scale his business while maintaining incredible responsiveness and a personal relationship. When you sign up with Words That Click, you’ll be interacting with Adam, an online advertising mastermind, not a recent college grad working as your account manager. Like all service businesses, the difference between “best-in-class” and “good” is quite substantial.

I hope you select Adam Kreitman and Words That Click for the second straight year as your Best Marketing Firm. He deserves it.”

“Adam Kreitman is a very thoughtful, intelligent, patient, long term thinker in this industry, and he has provided great service to our property management company. He has helped us think through the more strategic issues around creating and focusing our brand to be as relevant as possible in the local market. Looking forward to working with Words That Click in the future!”

My deepest gratitude and appreciation goes out to our clients who shared the above nominations with us and to all our clients who submitted a nomination for us this year.

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