“Most entrepreneurs fail to understand that the difference between mediocrity and making millions has more to do with marketing than any other single business factor.” – Jay Abraham
With marketing being such a critical part of business growth why is “marketing” such a dirty word for many business owners? Why are entrepreneurs generally so skeptical when it comes to marketing?
Feeling Overwhelmed and Confused?
Part of it comes from a general sense of being overwhelmed and confused. With all the noise out there surrounding marketing, with so many different ways to market your business… how do you know where to begin? What strategies and tactics make the most sense for your business?
If you ask a web designer that question, they’ll tell you you need a new website.
Ask a social media expert, they’ll tell you to start posting on Facebook and LinkedIn.
Talk to a full service marketing agency and they’ll often push the services that are most profitable for their company… not yours.
Part of the skepticism also comes from the frustration of being burned in the past. Maybe you’ve tried doing your own marketing and haven’t been happy with the results. Maybe you hired others to help you with marketing and the results haven’t lived up to the hype.
With so many business owners overwhelmed, confused and generally frustrated with marketing, it’s understandable why so many see marketing as a necessary evil instead of the fun and highly lucrative business driver it should be.
In an environment like this, it’s unfortunate there are few marketing professionals out there who are willing and able take a step back and put a business’ best interest first. Few who’ll take the time to identify which strategies and tactics are the ones that truly make the most sense for your unique business.
And, because of this, your business isn’t as successful as it could and should be.
Advise Business Owners Don’t Expect to Hear
Over the past 10 years, I’ve focused on helping business owners advertise on Google. During this time I often have conversations with business owners who come to me because they think they need search engine marketing for their business.
For some, it absolutely is the right path. For others, however, it’s clear after a 5 minute conversation with me they’d be better served focusing their time and effort on other marketing strategies.
So I tell them so! I recommend what they should do instead, why they should do it and point them in the direction of credible resources who can help them.
After conversations like these, over and over again the business owners I’ve helped tell me pretty much the same thing…
“Adam, thank you. No one’s ever taken the time to explain things to me like that before. I truly appreciate your honesty.”
They never expected to hear the advise I gave them and I’ve missed out on a TON of lost revenue because of this (much to my wife’s chagrin!). But it’s the right thing to do and I’m genuinely happy to help these people. I can’t in good conscience take people’s money in situations where I don’t think search engine marketing is in their best interests and will get them good results.
After more conversations like this than I can count, it dawned on me that this sort of unbiased, straight-forward marketing advice – that puts the interests of the business first – is missing from the marketplace. It also dawned on me how good I am at giving this sort of advice, how much I enjoy helping business owners this way and how incredibly valuable these conversations are to the business owners.
And that’s how the concept of the Marketing Advocate™ was born.
It’s similar to the concept of Patient Advocates who work in many hospitals. When my grandmother was recently in the hospital, my mom relied heavily on the patient advocates there. A patient advocate is essentially an employee whose job it is to help patients and their families navigate the overwhelming, confusing and frightening world of health care these days.
As your Marketing Advocate, that’s my job when it comes to marketing your business.
I have no bias or hidden agenda. I am not going to push a new website or social media campaign or whatever service may have the highest margins if I had an agency that offers those things.
My role is to work closely with you and put the best interests of your business first and foremost. We’ll combine my 10+ years of marketing expertise with your expertise about your business to come up with the best marketing strategies and tactics for your specific situation.
Among the things we can work on together:
- Develop the high level strategy that will serve as the foundation of your marketing efforts (skipping this is the main reason most marketing efforts fall flat)
- Help you navigate the confusing, overwhelming and frustrating world of marketing to give you the clarity, focus and confidence needed to grow your business
- Pick the tactics (whether online or offline) that give you the best chance of getting noticed by your ideal prospects
- Put a marketing plan in place to help you generate a consistent flow of new leads and clients
- Evaluate your current marketing efforts and determine if your money is being well spent and is generating an ROI for you
- Review proposals from outside marketing vendors to determine which make the most sense for your business and that you’re paying a fair price for the service
- Help you craft emails, website copy, sales letters, direct mail pieces to make them more effective and profitable
- Cut through the clutter, confusion and crappy marketing advice out there so you don’t fall victim to the Marketing Vultures who prey on unsuspecting business owners
- Provide accountability and hold your feet to the fire to make sure you stay on task and aren’t distracted by Shiny Object Syndrome
- Get meaningful metrics in place so you’re no longer flying blind and are able to calculate your ROI and hold your marketing accountable
- Identify low hanging fruit based on your current efforts and assets to get you some quick wins and revenue coming in the door sooner rather than later
So if you’re tired of ineffective marketing. If you’re sick of being sold marketing services that never live up to the hype. And if you’re ready to have an Advocate in your corner to help you generate more leads and sales for your business, there are 3 ways we can work together…
A One-Time Marketing Advocate Session
Have a specific marketing issue to work through? Need a second opinion to make sure you’re headed in the right direction? Want to brainstorm some ideas to kick your marketing into high gear?
Then just schedule a one-time Advocate appointment with me. We can do it online using GoToMeeting (I’ll record the call and send it to you afterwards). Or, if you’re in St Louis, we can do it in person.
Either way it’s a flat fee whether our discussion takes 30 minutes or 3 hours. It also includes email follow up where I’ll answer any additional questions you have for 3 business days following our meeting. This option also comes with a 100% money back guarantee so if you don’t think our session was helpful for any reason, I’ll give you your money back.
Contact us at 314-329-1422 or email at firstname.lastname@example.org for pricing and availability.
On a Monthly Basis
You’re likely making marketing related decisions almost every day. One day you might need help crafting an email to an important prospect. The next you might be thinking about how to best use content marketing in your sales and marketing funnel. The next you might be thinking of ways to promote a new product or service and need to brainstorm how to best do that.
For a flat monthly fee, I’ll be personally available to help you with any marketing related issue that comes along. This option includes up to 3 meetings during the month and unlimited emails (I guarantee I’ll respond to your emails within 1 business day).
With the monthly option I’ll really get to know you and your business on a deeper level and, together, we’ll make huge strides forward in creating a profitable marketing system for you.
Contact us at 314-329-1422 or email at email@example.com for pricing and availability.
As Your Outsourced Chief Marketing Officer
Rather focus on other things in your business than marketing? If so, I will serve as your outsourced Chief Marketing Officer and take (most) of the marketing related work off your plate.
We’ll discuss things on a regular basis but ultimately it’ll be my job to oversee marketing for you. We’ll set a monthly budget and I’ll do what I can myself and, for tasks that fall outside my areas of expertise, I’ll identify, interview and hire the professionals who are best able to handle those tasks… and hold them accountable to make sure they’re doing their job.
We have a few ways I work with businesses as a Chief Marketing Officer that includes a pay for results type model. Contact us at 314-329-1422 or email at firstname.lastname@example.org for more information and to discuss your specific situation.
Where to Begin?
If you’re not sure how to begin, scheduling a one-time “As Needed” Marketing Advocate meeting is the best way to go. There’s no long term commitment, it’ll let you experience how much having a Marketing Advocate in your corner will benefit you’re business and it’s fully guaranteed.
Schedule your Marketing Advocate Session by calling 314-329-1422 or email me at email@example.com.