Why Local Search Optimization May Be the Most Important Thing You Do For Your Local Business This Year

Have you noticed it?

It’s at the very top of the search engine results page on Google (and other search engines) when you do a locally focused search (ie. “St. Louis auto repair”).

It’s a big map of Local Business Listings with up to 7 local businesses featured next to the map. Here’s what it looks like…

Even if you don’t include a city name in your search (ie. just searched for “auto repair”), the map and local businesses would still be very close to the top of the search engine results pages.

This map captures the attention of people who perform searches to find businesses in their area (and that’s most people these days!)

And with the explosion of people using iPhones, Android phones, Blackberrys, etc. many of them are now using their phones (and all those cool apps!) to find local businesses as well.

Because of the explosion of people using the web and their phones instead of the Yellow Pages and newspapers to find local businesses, local search optimization is a critical piece of the marketing puzzle for small businesses with a local focus.

The Really Good News

Not many local businesses have caught on to the importance of local search yet. This is creating a huge opportunity for those who do. And for less than the cost of just a few months of advertising in the phone book, you can position your business to take advantage of this local search marketing opportunity.

Two Options to Choose From:

There are a number of strategies and secrets to creating and optimizing a local business listing (It’s not just about trying to get your business listed on the first page of the maps but also creating a listing that gets prospects to call!)

However, this process is not rocket science. So that’s why we offer to ways to help small businesses optimize their local business listings:

1. We can do it for you.

2. We can teach you everything we know about optimizing a listing so you can do it yourself.

Either way, we will only take on one client per industry per geographic area. We don’t think it’s right to go through the process with one business and then turn around and use what we learned to benefit their competitors.

To find out more about local search and if we are available to work with you based on your industry/geographic area, email us or call 314-329-1422!