How To Tell a Compelling Story in One Sentence

by Adam Kreitman

Ever check out onesentence.org?

It’s a great site where people tell (supposedly) true stories from their lives in just one sentence.

Here’s a sample story from the site’s list of all-time most popular stories…

When asked to name the one person absent from her life that she missed the most, she responded, “The person I hoped I’d be by this point in my life.”

There’s a lot packed into that one little sentence.

Marketing is all about stories. And not just the stories you tell about your company, your products and services.

Even more important are the stories your prospects and customers tell about themselves.

Do you know these stories?

If so, how can you tap into them and show how deeply you understand them, their challenges, problems, passions, fears, etc.?

If the above story is going through your ideal customers’ heads, how can you position your product or service as the one that’ll help transform them into the person that they hoped they’d be?

Answer that question with a compelling story of your own (and get it in front of one of your ideal prospects) and you’ve got yourself a new customer.

I’m not sure who said it first, but it’s true…“He who knows his customers best, wins.”

How well do you truly know your customers and the stories going on inside their heads?

 

Lewis Bassett December 2, 2012 at 4:38 pm

Thanks for this gem Adam. I didn’t know about that site and I think it’ll make an excellent source for market intelligence/insights.

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