The numbers are staggering:
400+ million users
260 billion monthly page views
Users average 7 hours on the site each month
No doubt Facebook is a force to be reckoned with.
And one of the best, yet for now overlooked, ways to market on Facebook is through its pay per click (PPC) advertising program. This is where you run ads and only pay when someone clicks on your ad.
The advantage of Facebook's PPC advertising program lies in the demographic data Facebook has accumulated on its 400+ million users. This data is probably the best, and most accurate demographic information you can find for marketing purposes. People have an incentive to be themselves and be honest about the information they put on their Facebook profiles pages. And, as an advertiser, you can use this to your advantage.
Among the demographics you can choose from are:
Location (country, state, city)
Age
Gender
Relationship status
Employer
College / High School (as well as whether someone is still in high school, in college or is a college grad)
Keywords (think hobbies, interests, TV shows, books, movies)
The power, especially in combining these different categories to laser target your ideal prospects with your ads on Facebook, is truly a game changer.
And the best part is not many advertisers, small business owners in particular, have caught on to this opportunity yet. So if you know who you are trying to target, chances are you can do so on Facebook at relatively little risk because the costs per click are pretty low right now in many niches.
While Facebook's pay per click advertising program is not nearly as complex as Google's AdWords program, it's still important to know how to create an effective landing page strategy, write compelling pay per clicks ads and track and measure your results.
That's where we come in. We can either set up and manage your campaigns for you or simply serve as a consultant to help you shorten the learning curve and do it yourself. To get started with Facebook PPC advertising, contact us today by email or phone at 314-329-1422.
During our first meeting with Adam, I realized ... if we had met Adam two years earlier I can’t imagine the time and money we could have saved (not to mention likely increase in profits!). I'm glad that we have him working with us now!
Megan Shubirg
AboutMyHealth.us
Adam and Words That Click have been helpful with organizing our company's keywords and philosophy with internet advertising. He has been integral with our internet campaigning and has provided us with useful ideas to help our business grow. I am grateful to work with Adam, who brings both knowledge and a personal touch to his work.
Dzuka Lin
Action Reaction Physical Therapy