Facebook PPC Advertising
The numbers are staggering:
900+ million users
Over 1 trillion monthly page views
50% of Facebook users visit the site every day
No doubt Facebook is a force to be reckoned with.
And one of the best, yet for now overlooked, ways to market on Facebook is through its pay per click (PPC) advertising program. This is where you run ads and only pay when someone clicks on your ad.
The advantage of Facebook’s PPC advertising program lies in the demographic data Facebook has accumulated on its 400+ million users. This data is probably the best, and most accurate demographic information you can find for marketing purposes. People have an incentive to be themselves and be honest about the information they put on their Facebook profiles pages. And, as an advertiser, you can use this to your advantage.
Among the demographics you can choose from are:
Location (country, state, city)
College / High School (as well as whether someone is still in high school, in college or is a college grad)
Likes (think hobbies, interests, TV shows, books, movies)
The power, especially in combining these different categories to laser target your ideal prospects with your ads on Facebook, is truly a game changer.
And the best part is not many advertisers, small business owners in particular, have caught on to this opportunity yet. So if you know who you are trying to target, chances are you can do so on Facebook at relatively little risk because the costs per click are pretty low right now in many niches.
While Facebook’s pay per click advertising program is not nearly as complex as Google’s AdWords program, it’s still important to know how to create an effective landing page strategy, write compelling pay per clicks ads and track and measure your results.
That’s where we come in. We can either set up and manage your campaigns for you or simply serve as a consultant to help you shorten the learning curve and do it yourself. To get started with Facebook PPC advertising, contact us today by email or phone at 314-329-1422.