Category Archives for "local business marketing"

Own a Local Business? Then You MUST See This Screenshot From Google!

Last weekend I was in a rush to take my daughter to an event at a local school I’d never been to before.

So I headed over to the computer, typed the school’s address into Google Maps and was met with a screen and short slide show welcoming me to the NEW Google Maps.

As I started fast-forwarding through the slide show so I could get the directions I needed, one slide leaped out at me and I froze. Not having much time, I took a screenshot of what I say and want to share it with you here.

highest rated biz

Now if you blink, you might miss what the bid deal is here.

See, this slide is about how Google is making it easier for you to make “smarter” choices when you’re looking for local businesses.

The most important piece of this that local business owners should be paying close attention to is this

“… find the highest-rated shops nearby.”

That’s right, the number and quality of the ratings your customers leave about your business on Google may well determine whether they find your business or not.

Online reviews have long been important for local businesses and now seem to be getting even more so.

If you’re struggling to get more reviews for your business, a good friend of mine has developed software that makes it dirt simple.

All you need is a customer’s name and email address and the software does the rest. And does it really well.

One of my clients has been using it for about 6 months. When they started, they had 2 just reviews for their business on Google. Now they’re the most reviewed, highest rated business in their local niche on Google and the other major review sites (and almost all the reviews are 5 star reviews from very happy customers!).

And his results are common. The software’s been around for about a year now and the businesses using it are dominating their local market when it comes to reviews and referrals (and at $49/month, find it an incredible bargain for the results they get)!

Now this software is not for everyone. But if you think it might be a good fit for your business and would like to know about it, send me an email with the subject line “More Local Reviews” and I’ll put you in touch with my friend to see if his software can help your business become the most reviewed business in your town (which, as you can see from the image above, is more important than ever!)

So if you want to become the most reviewed, highest rated business in your niche/area, email me now – adam (at) wordsthatclick (dot) com!

Where Do People Turn for Info About Their Local Community (Surprising Results?)

Found this interesting report put out by the Pew Research Center titled “How People Learn About Their Local Community“.

Among the interesting findings of particular interest to local business owners…

  • Internet rules for local restaurants and businesses. More adults (28{a950ddf0e7a23367a7e0f17377d3737fa8b8b1820bab9af7071f88951eb5d84e}) rely on the Internet for information about restaurants and other local business than any other source. Newspapers are the 2nd preferred source (around 17{a950ddf0e7a23367a7e0f17377d3737fa8b8b1820bab9af7071f88951eb5d84e}-18{a950ddf0e7a23367a7e0f17377d3737fa8b8b1820bab9af7071f88951eb5d84e}) and Word of Mouth was 3rd (13{a950ddf0e7a23367a7e0f17377d3737fa8b8b1820bab9af7071f88951eb5d84e}).
  • 55{a950ddf0e7a23367a7e0f17377d3737fa8b8b1820bab9af7071f88951eb5d84e} of adults surveyed said that, at least occasionally, they get information about restaurants, clubs or bars from the Internet. That figure was 60{a950ddf0e7a23367a7e0f17377d3737fa8b8b1820bab9af7071f88951eb5d84e} for “other local businesses”.
  • While social media sites like Facebook and Twitter were included in the above “Internet” category, they run a distant third to search engines and special topics sites (like Yelp and Craigslist) as a source people rely on for this information. For restaurants, only 2{a950ddf0e7a23367a7e0f17377d3737fa8b8b1820bab9af7071f88951eb5d84e} of respondents cited social media, compared to 21{a950ddf0e7a23367a7e0f17377d3737fa8b8b1820bab9af7071f88951eb5d84e} for search engines and 9{a950ddf0e7a23367a7e0f17377d3737fa8b8b1820bab9af7071f88951eb5d84e} of the special topics sites. For “other local businesses”, only 1{a950ddf0e7a23367a7e0f17377d3737fa8b8b1820bab9af7071f88951eb5d84e} cited social media (21{a950ddf0e7a23367a7e0f17377d3737fa8b8b1820bab9af7071f88951eb5d84e} for search engines and 10{a950ddf0e7a23367a7e0f17377d3737fa8b8b1820bab9af7071f88951eb5d84e} for special topic sites).
  • Not surprisingly, the percentages of people who relied on the Internet for this information was much higher for respondents who were younger, wealthier and had lived in their city for a shorter period of time.
  • Print is not dead. Local newspapers are the #1 source people rely on for 11 of the 16 types of local information the research looked at.  (Though most of these topics are not followed by most people on a regular basis.)
Takeways?
Most people are looking for your local business on the Internet (though we here at Main Street Marketing Community have known that for a while!). However, don’t forget about newspapers. Especially if you’re targeting an older demographic, paying some attention to newspaper coverage/advertising may be worth your while (especially if your competition is ONLY focused on the Internet).