Category Archives for "Google Maps reviews"

Own a Local Business? Then You MUST See This Screenshot From Google!

Last weekend I was in a rush to take my daughter to an event at a local school I’d never been to before.

So I headed over to the computer, typed the school’s address into Google Maps and was met with a screen and short slide show welcoming me to the NEW Google Maps.

As I started fast-forwarding through the slide show so I could get the directions I needed, one slide leaped out at me and I froze. Not having much time, I took a screenshot of what I say and want to share it with you here.

highest rated biz

Now if you blink, you might miss what the bid deal is here.

See, this slide is about how Google is making it easier for you to make “smarter” choices when you’re looking for local businesses.

The most important piece of this that local business owners should be paying close attention to is this

“… find the highest-rated shops nearby.”

That’s right, the number and quality of the ratings your customers leave about your business on Google may well determine whether they find your business or not.

Online reviews have long been important for local businesses and now seem to be getting even more so.

If you’re struggling to get more reviews for your business, a good friend of mine has developed software that makes it dirt simple.

All you need is a customer’s name and email address and the software does the rest. And does it really well.

One of my clients has been using it for about 6 months. When they started, they had 2 just reviews for their business on Google. Now they’re the most reviewed, highest rated business in their local niche on Google and the other major review sites (and almost all the reviews are 5 star reviews from very happy customers!).

And his results are common. The software’s been around for about a year now and the businesses using it are dominating their local market when it comes to reviews and referrals (and at $49/month, find it an incredible bargain for the results they get)!

Now this software is not for everyone. But if you think it might be a good fit for your business and would like to know about it, send me an email with the subject line “More Local Reviews” and I’ll put you in touch with my friend to see if his software can help your business become the most reviewed business in your town (which, as you can see from the image above, is more important than ever!)

So if you want to become the most reviewed, highest rated business in your niche/area, email me now – adam (at) wordsthatclick (dot) com!

Do Local Business Reviews Matter?

 

There’s a lot of buzz in the Internet marketing world these days about reviews.

And it’s also a big topic of conversation for local business owners as well. Hardly a week passes without me having a conversation with a business owner who’s ticked off about a negative review of their business and wants to know how to get rid of it or who wants to know how their competition is getting so many more reviews than they are or who want to know how to rack up the 5 star reviews.

But are reviews worth all the fuss?

If the data from a recent study from Cone LLC (a PR and marketing agency) are any indication, the answer is a resounding yes.

Here’s a few key pieces of data from their study

  • 89{a950ddf0e7a23367a7e0f17377d3737fa8b8b1820bab9af7071f88951eb5d84e} of consumers say they find online reviews sites as honest and trustworthy sources to get product/service reviews
  • (Here’s a biggie!) The report finds that 4 in 5 consumers have changed their minds about a purchase decision based solely on negative information they’ve found online (that’s up from around 67{a950ddf0e7a23367a7e0f17377d3737fa8b8b1820bab9af7071f88951eb5d84e} just a year ago)
  • 87{a950ddf0e7a23367a7e0f17377d3737fa8b8b1820bab9af7071f88951eb5d84e} of respondents agreed that reading a positive review has confirmed their decision to purchase
  • 85{a950ddf0e7a23367a7e0f17377d3737fa8b8b1820bab9af7071f88951eb5d84e} consumers say they are more likely to “open their wallet” when they can find online recommendations to support offline advice they get (as opposed to 77{a950ddf0e7a23367a7e0f17377d3737fa8b8b1820bab9af7071f88951eb5d84e} last year)
It’s important to note that this data does not just apply to local businesses, but to products as well. While I would like to see just local business focused data, reviews are clearly a key factor (and one that’s getting even more important) consumers use to make purchasing decisions.
If your business does not have a plan in place to get reviews (ethically!) and address any negative reviews you may have, you’re ignoring one of the most influential factors for prospects when it comes to your business.
We’ll have a lot more on reviews in the future. In the meantime, if you’re not sure where to get started when it comes to managing reviews for your business, sign up here to talk with one of the Main Street Marketing Community experts.