Catastrophic Failure or Groundbreaking Success? You Decide

February 5, 2015

I’ve got a new favorite phrase… “Rapid Unscheduled Disassembly”. What does it mean and why do I like it so much? Well, here’s a story about an entrepreneur, exploding rockets and success/failure that explains it all and may very well turn “Rapid Unscheduled Disassembly” into one of your favorite phrases too… There are those who […]

Read the full article →

PPC, SEO and Bisexuality

February 4, 2015

The other day I came across yet another sensationalistic article pitting PPC against SEO. The article, and particularly the comment section, was chock full o’ SEO experts bashing PPC as expensive, complicated and ineffective. And PPC experts bashing SEO as expensive, complicated and ineffective. It’s garbage – on both sides. Why? Well, to get to […]

Read the full article →

A Very Simple – Yet Highly Effective – Landing Page Template

December 3, 2014

It’s a horrible problem. An epidemic really. Thousands of businesses have websites that are ill-equipped to get site visitors to do the ONE thing their owners should want more than anything  else – take action! Whether it’s a phone call, Contact Form submission, whitepaper download – most websites are a confusing mess of conflicting pseudo-calls-to-action, irrelevant […]

Read the full article →

How the SEO Industry Is Failing Its Clients

November 5, 2014

Have you hired an SEO firm to try to help your website climb the rankings? How’d that work out for you? For some of you, it may have worked out pretty well. If you’re like MOST people, however, you’re probably more than a little frustrated with SEO and those you’ve hired to do it. Truth […]

Read the full article →

The #1 Conversion Killer For Service Businesses

October 1, 2014

It’s painful to watch. Well, technically to hear. A company invests a lot of time and money in building a strong and steady flow of traffic to their website. Maybe they’re even on the ball when it comes to on-site Conversion Optimization and do a bang up job of converting that traffic into quality leads. […]

Read the full article →

My Revealing Vacation Photos…

September 3, 2014

It was a sultry August morning on Florida’s Space Coast. My daughter and I, neither one of us morning people, dragged ourselves out of bed to take sunrise photos on the beach. The sunrise was a stunner. As the bright orange globe slowly emerged from the ocean on the horizon, pelicans and gulls glided through […]

Read the full article →

These Numbers Don’t Lie

August 6, 2014

It’s summer and I’ve been thoroughly enjoying the freedom being an entrepreneur affords me by spending a lot of time with my kids. And since we’re having so much fun, they’re growing up so fast and summer is quickly coming to a close, this month I’m gonna cut to the chase and share a relatively […]

Read the full article →

3 Top AdWords Alternatives

July 2, 2014

Getting all your paid traffic from Google AdWords? Most business owners who rely on AdWords to drive most of the traffic to their website don’t realize that AdWords ain’t the only game in town. Now, don’t get me wrong, I love AdWords. I’m in it every day and, all things considered, I think it’s the […]

Read the full article →

Boy Did This Talk Hit a Nerve!

June 5, 2014

I really hit a nerve with this one! Last month I gave a 15 minute presentation to a group of about 25 entrepreneurs. And the reaction it got was like none I’ve ever gotten from any other speech, seminar or presentation I’ve done. The talk was to members of Experts4Entrepreneurs (e4e), a group I’m honored to be […]

Read the full article →

A Poem For My Daughter (And All Entrepreneurs)

May 1, 2014

Homework. Ugh. It’s been about 20 years since I’ve had to worry about homework. I thought by this point in my life I was free and clear. But no. A few weeks ago, my 11 year old’s teacher gave her class a homework assignment… that had to be completed by the parents! The homework was […]

Read the full article →